Raising Prices At Your Coffee Shop – Valor Coffee Podcast Ep. 168

Check out the Valor Coffee Community: – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_so... Like this Pod? Help us out by liking this video and SUBSCRIBING! :-) Running a coffee shop in 2026 is more complicated than just making great coffee. In this episode, we talk about the real challenges behind raising prices, understanding margins, and building a coffee business that can actually survive long term. From labor and cost of goods to guest perception and profitability, we break down the financial realities that most coffee shop owners are navigating right now. We also share our own experience raising prices at Valor over the years and what we learned from it. If you own a cafe, want to open one, or just enjoy seeing the business side of specialty coffee, this conversation is for you. If you purchase something through one of our links, we may be entitled to a share of the sale Buy Valor Coffee: https://valor.coffee/shop?utm_source=... Want to become a Wholesale Partner? Email us at [email protected] to set up an account! Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected] Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more! Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling! Follow the Valor Coffee Podcast on Instagram:   / valorcoffeepod   Follow Valor on Instagram:   / valor.coffee   Listen on Spotify: https://sptfy.com/P29t Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... ____ Subscribe to Riley's YouTube Channel: @rileywestbrook Follow Riley:   / rileywestbrook   Follow Ross:   / rosswalters   Follow Ethan's Parody Account:   / ethanrivers777   #specialtycoffee #coffee #thirdwavecoffee