#20. 7 sztuczek, którymi najbardziej uzależniająca branża świata sprzedaje Ci wolność.

The tobacco industry doesn't sell cigarettes. It sells something far more valuable – the identity the customer desires for themselves. Annual global sales reach $850 billion, over one billion one hundred million smokers worldwide, and the Marlboro brand alone is valued at over $34 billion. How is it that a product that kills one of its two regular users has been one of the best-selling commodities in the history of capitalism for ninety years? In the next installment of the series "The Customer's Shoes, or Rzepkowski on Sales," we journey through seventy years of marketing history – from Humphrey Bogart and the Marlboro Man, through the Virginia Slims campaign for emancipated women in the 1960s, sponsorship of Formula 1, and even Apple Store-like IQOS stores. Step by step, we unveil the psychological architecture of the most powerful marketing machine in the history of capitalism, one that most of us have never noticed. _ Krzysztofrzepkowski's channel - @krzysztofrzepkowski88 Use the discount code: 2026 for all eight-day training sessions in September - https://stpl.pl/szkolenia-otwarte-8-dni/