#16. Jak sprzedaje Allegro, czyli co zrobić, by klient kupował 50 razy w ciągu roku ?

Allegro doesn't sell items. It sells something much more valuable – the habit of returning. The average active customer makes over 50 purchases there per year, and a customer with a Smart subscription makes two or three times as many. How is it that for millions of Poles, shopping on Allegro has become as commonplace as buying bread at the local bakery? In the next installment of the series "Customer Shoes, or Rzepkowski on Sales," we explore Allegro together to step by step – from the home page, through the search engine, product pages, reviews, and the final moment of clicking "buy and pay" – reveal the psychological architecture of the portal that most users never notice. _ Krzysztofrzepkowski Channel - Customer Shoes - @krzysztofrzepkowski88