The Rising Importance of Reddit With Jonny Waite

Jonny Waite is the Co-founder and CEO of RECHO, a full-service Reddit marketing agency helping brands grow through organic community management, paid advertising, and Reddit-native strategy. With 17 years of agency-side digital experience, Jonny built SEO, paid search, Amazon, and omnichannel programs for Fortune 500 companies and high-growth startups. He helps brands navigate Reddit authentically, manage reputation, and improve visibility across search and AI-driven discovery. In this episode… Reddit has become a critical place where consumers discover, debate, and validate brands. As AI tools increasingly pull from Reddit conversations, brands can no longer afford to ignore what is being said there. What does it take to show up the right way before competitors, customers, and AI models define the narrative? According to Jonny Waite, a Reddit and SEO expert, the answer starts with listening before engaging. Brands should first understand where they are being mentioned, how competitors are showing up, and which subreddits matter most before jumping into the conversation. Jonny explains that Reddit rewards authentic, consistent participation, not brand-driven responses that only appear when reputation is at risk. For brands thinking about AI visibility, Reddit is becoming a long-term authority channel where early, thoughtful engagement can shape discoverability and trust. In this episode of The Digital Deep Dive, Aaron Conant chats with Jonny Waite, Co-founder and CEO of RECHO, about why Reddit has become essential for brand visibility. Jonny shares how LLMs are accelerating Reddit’s influence, why brands should assess sentiment before acting, and how paid and organic Reddit strategies differ. He also touches on budget ownership, PR, SEO, and future-proofing AI visibility.