Brand Protection in the Age of TikTok With Megan Harmon

Megan Harmon is the Co-founder and Managing Partner of ThornCrest, a brand protection firm that helps brands recover revenue, enforce IP, grow sales, and expand across retail and eCommerce channels. In her role, Megan advises emerging and enterprise brands on channel control, MAP policies, authorized reseller agreements, warranty strategy, counterfeit takedowns, and supply chain leaks. She brings sales, legal, and marketplace expertise to help brands protect profitability and build stronger retail partnerships. In this episode… Brand protection has moved beyond chasing unauthorized sellers after the damage is done. With TikTok, marketplaces, and retail channels increasingly connected, brands need stronger systems for controlling where products appear, how they are represented, and how policies are enforced. How can brands stop playing whack-a-mole in a social commerce-driven environment? The answer starts with treating brand protection as a channel strategy, not just a takedown process. Megan Harmon, an expert in brand protection, channel control, and marketplace enforcement, explains that brands need to strengthen the fundamentals: warranty policies, MAP or UPP structures, authorized reseller agreements, and IP protections. Without those pieces in place, software can surface problems but cannot solve the root causes. Megan also emphasizes the importance of tracking compliance, creating clear repercussions for violations, and recognizing how TikTok, Amazon, Walmart, eBay, and other platforms are connected. Strong governance gives teams a practical way to protect profit, preserve retail relationships, and reduce recurring enforcement problems. In this episode of The Digital Deep Dive, Aaron Conant talks with Megan Harmon, Co-founder and Managing Partner of ThornCrest, about brand protection in the age of TikTok. Megan shares how brands can update warranty policies, track MAP compliance, and strengthen reseller agreements. She also touches on social commerce, counterfeits, stolen shipments, and profitability.