1,200 Used Bikes a Year, No Dealer Fees, No Floor Plan: Inside Lucky U Cycles with Jeremy Coon

Jeremy Coon sells around 1,200 pre-owned motorcycles a year out of one store in Wildwood, Florida. No new franchises. No floor plan. No dealer fees. He built it from the ground up starting at 23 years old, and in 2026 he took over a second store in Fort Myers, added the Piaggio brands, and tripled its sales in the first 120 days. In this episode of the Dealership fiXit Podcast, Jacob Berry and Jeremy get into the real tactics behind running a high-volume used bike operation and scaling it to a second location. This is an honest, no-fluff conversation packed with things dealers can actually use. If you sell used bikes, want to sell more, or are thinking about a second store, watch this one. We Sell Fun: turning a real riding culture into a sales engine The blueprint approach to building a team that stays 16 to 19 years Acquiring a 25-year-old store and taking it from 19 to 70 bikes a month Going from pure pre-owned to running Piaggio new-unit franchises Why watching expenses and floor plan keeps a used operation profitable Chapters: 0:00 Intro and Jeremy's almost unheard of used-bike volume 5:00 From a 16-year-old at a Harley shop to opening in Wildwood at 23 6:15 All pre-owned, 300 bikes in stock, buying and selling every day 7:12 Why pre-owned, and what most dealers miss about the used model 8:30 Sourcing 1,200 bikes a year and how it has evolved since Craigslist 10:12 The sourcing mix: why trades and street buys beat the auction 13:03 Buying right: 5 bikes bought from the auction all year, 30 sent to it 27:47 Pricing to the real market and why NADA chases behind 32:10 Healthy turn, aging inventory, and the buy here pay here lever 35:20 The no dealer fees philosophy and why it works 37:33 We Sell Fun: turning riding culture into a marketing engine 40:22 Community events, the blueprint, and a team that stays for decades 43:00 The Fort Myers acquisition: taking over a 25-year-old store 48:37 Adding Piaggio: Vespa, Aprilia, Moto Guzzi and the new-unit world 51:30 Fresh paint, new lights, and restocking with the right inventory 55:22 The number one thing to get right in a high-volume used operation 57:55 Honest advice for any dealer thinking about a second store 01:00:22 Stepping back as an owner without losing the business 01:04:09 Just getting started: the future of Lucky U Cycles Connect: Jeremy Coon on LinkedIn:   / jeremy-coon-b5107a289   Lucky U Cycles: https://luckyucycles.com MotoHunt for Dealers: https://dealers.motohunt.com Connect with Jacob:   / jacob-b-berry   Follow the Fixit: https://linktr.ee/dealershipfixit About the Dealership fiXit Podcast: Straight talk for powersports and motorcycle dealers. No fluff, no vendor pitches, real conversations with operators, builders, and industry insiders about what it actually takes to run a better dealership. New episodes every week. #PowersportsDealership #MotorcycleDealership #UsedInventory #LuckyUCycles #JeremyCoon #DealershipFixit #PowersportsBusiness #UsedMotorcycle #PreOwned #MotoHunt #InventoryManagement #DealerOperations #WeSellFun #Piaggio #NoDealerFees