The Story of Birdy Grey: Grace Lee Chen

In this episode I'm joined by Grace Lee Chan of Birdy Grey, the direct-to-consumer bridal brand that’s shaking up the wedding industry. Grace Lee Chen, co-founder of the brand, shares how she and her best friend Monica Ashauer launched Birdy Grey in 2017, turning a simple idea into a company that hit $80 million in revenue in just a few years. With no outside funding, they bootstrapped the business from the ground up, facing the challenges of a competitive market and the disruption of COVID. Grace walks us through the evolution of the brand, from their early days of fulfilling orders from her living room floor to now expanding into suits and growing rapidly. Make sure to check out Birdy Grey: https://www.birdygrey.com/?srsltid=Af... Register for Starting Small Summit 2025: https://betheluniversity.edu/event/st... Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/starti... Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsle... Follow Starting Small: Instagram:   / startingsmallpod   Facebook: https://www.facebook.com/Startingsmal... LinkedIn:   / cameronnagle   Host: Cameron Nagle Guest: Grace Lee #BirdyGrey #WeddingFashion #StartingSmall