The story of SIMPLi: Sarela Herrada and Matt Cohen

Long before SIMPLi hit shelves at Whole Foods, Sprouts, Erewhon, and Wegmans, Sarela and Matt were traveling globally working directly with farmers to source regenerative organic ingredients and rebuild transparency at the root level of food production. What started as a sourcing mission eventually became SIMPLi — a pantry brand focused on traceability, regenerative agriculture, and proving that better food systems can scale without cutting corners. In this episode, Sarela and Matt break down how they built relationships with farming communities around the world, why most consumers have no idea where their pantry staples actually come from, and what it takes to create a mission-driven food brand in a category dominated by massive incumbents. Make sure to check them out at: https://eatsimpli.com Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream:    • Starting Small: The Raw Truth Behind Entre...   Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsle... Follow Starting Small: Instagram:   / startingsmallpod   Facebook: https://www.facebook.com/Startingsmal... LinkedIn:   / cameronnagle   #SIMPLi #StartingSmall #BetterForYou