80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do | The Friedman Group, LLC

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards. Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice. Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. ❤️ Subscribe to The Friedman Group, LLC YouTube Channel:    / friedmansocialmedia   💯 If you want to connect with Brad Friedman, subscribe to The Digital Slice Podcast wherever you listen to podcasts. 🎤 If you would like to work with Brad at your next conference, board meeting, Chamber event, or Rotary meeting, contact us at: https://friedmansocialmedia.com/work-... 📖 Books: 📘 The Small Business Owner's Guide To Inbound Marketing http://amzn.to/2FCQqO5 📘 Brad Friedman on Digital Marketing http://amzn.to/2fR2bb2 📘 100 Livestreaming & Digital Media Predictions, by Ross Brand, with a chapter by Brad friedman https://amzn.to/4hoMUI5 📢 FOLLOW BRAD: Website: https://friedmansocialmedia.com Blog: https://friedmansocialmedia.com/blog LinkedIn:   / bfriedman   LinkedIn:   / the-friedman-group-llc   Facebook:   / thefriedmangroup   Instagram:   / brad.friedman   X:   / bradfriedman   X:   / friedmangrp   🧰 Here's the equipment we use and recommend: Heil PR-40 Dynamic Studio Recording Microphone – http://amzn.to/2hWshL8 Heil Sound PRSM Champagne Shockmount – http://amzn.to/2hUMVen Heil Sound PL-2T Overhead Broadcast Boom – http://amzn.to/2hXTvB1 RODE RODECaster PRO II All-in-One Production Solution – https://amzn.to/4r8SenH RODE Videomic Shotgun Microphone – https://amzn.to/3cZp2fD Logitech C920 Webcam – http://amzn.to/2hNhiQk Neewer 6×9 Foot Green Screen – https://amzn.to/35G4K6u Elgato Key Light – https://amzn.to/3ial9Fg LED Lighting Kit – https://amzn.to/35GBPiW Desk Mounting Stand – https://amzn.to/3qanNxM 🤖 The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. 🛒 These products and more can be found at our Amazon Store Front https://www.amazon.com/shop/bradfriedman 🥦 Our favorite kitchen appliance is the Lomi Home Composter: https://lomi.com/. Use "digitalslice" at checkout to save $50. Lomi solves your daily food waste problem, making your family a team of planet-saving superheroes. 💻 Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company. 🎬 We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy https://www.tubebuddy.com/TheFriedman... 🎙️ Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video! 📹 Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/strea... 🙏 AFFILIATE LINKS Thank you for trusting me with my honest opinion on future purchases you may make after watching this video. I am always completely transparent with you. As a friend of The Friedman Group, LLC, you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item, I may receive a small "commission." This allows me to continue providing you with quality content and doesn't affect you at checkout. Not every link is a referral link; some appear here because my guest spoke about them, and I want to make it easy for you to check 'em out. Thank you! #BradFriedman #DigitalMarketing #Marketing Coach

Unlearn Negative Thoughts & Behaviors Patterns | Dr. Alok Kanojia (Healthy Gamer)
▶︎

Unlearn Negative Thoughts & Behaviors Patterns | Dr. Alok Kanojia (Healthy Gamer)

How to Build a Remarkable Brand in the Age of AI | Seth Godin
▶︎

How to Build a Remarkable Brand in the Age of AI | Seth Godin

NVIDIA CEO Jensen Huang's Vision for the Future
▶︎

NVIDIA CEO Jensen Huang's Vision for the Future

Can Asia Ever Move Beyond Coal? | Ep264: Ravi Menon
▶︎

Can Asia Ever Move Beyond Coal? | Ep264: Ravi Menon

How to Best Guide Your Life Decisions & Path | Dr. Jordan Peterson
▶︎

How to Best Guide Your Life Decisions & Path | Dr. Jordan Peterson

13 Years of Marketing Advice in 85 Mins
▶︎

13 Years of Marketing Advice in 85 Mins

How Senior Engineers Actually Build With AI in 2026 | Build a Full Stack Systems Architecture App
▶︎

How Senior Engineers Actually Build With AI in 2026 | Build a Full Stack Systems Architecture App

Rules for Book Advertising with David Gaughran
▶︎

Rules for Book Advertising with David Gaughran

Brandon Sanderson — Building a Fiction Empire & Unbreakable Habits
▶︎

Brandon Sanderson — Building a Fiction Empire & Unbreakable Habits

How to Speak Clearly & With Confidence | Matt Abrahams
▶︎

How to Speak Clearly & With Confidence | Matt Abrahams

How To Differentiate Your Business With BLUE OCEAN STRATEGY - Book Summary #3
▶︎

How To Differentiate Your Business With BLUE OCEAN STRATEGY - Book Summary #3

Leading with Relevance (Overtime) – Ep 24 – John Trainor on Leadership, AI & High-Performance Teams
▶︎

Leading with Relevance (Overtime) – Ep 24 – John Trainor on Leadership, AI & High-Performance Teams

How to Build a Product that Scales into a Company
▶︎

How to Build a Product that Scales into a Company

Live Lessons in Levity and Leadership: Me2We 2025 Part 1
▶︎

Live Lessons in Levity and Leadership: Me2We 2025 Part 1

Leading in the Age of AI: A Conversation with NVIDIA CEO Jensen Huang | Global Conference 2026
▶︎

Leading in the Age of AI: A Conversation with NVIDIA CEO Jensen Huang | Global Conference 2026

How to Build & Sell AI Agents: Ultimate Beginner’s Guide
▶︎

How to Build & Sell AI Agents: Ultimate Beginner’s Guide

She’s 12. She Sings Aretha Franklin… Until Simon TELLS Her to Do It Acapella! 😳
▶︎

She’s 12. She Sings Aretha Franklin… Until Simon TELLS Her to Do It Acapella! 😳

🎙️ REI 101 Episode 57: Value-Add Underwriting & Forced Appreciation 💵📈
▶︎

🎙️ REI 101 Episode 57: Value-Add Underwriting & Forced Appreciation 💵📈

Free Local SEO Course 2026 - Improve Local SEO Google My Business Rankings and Website Rankings
▶︎

Free Local SEO Course 2026 - Improve Local SEO Google My Business Rankings and Website Rankings

From Code to Clarity: How Thanos Diacakis Helps Teams Build Better Software Faster
▶︎

From Code to Clarity: How Thanos Diacakis Helps Teams Build Better Software Faster