Ep. 176 | The Push to Sell Out Scott Stadium and Virginia Football Momentum

Less than 50 days from kickoff for Virginia as Preston welcomes back Virginia Assistant AD for Strategic Marketing and Fan Engagement Eric Ward to discuss the campaign to "Sell Out Scott" for the home opener against NC State. Preston and Eric start with the UVA-NC State moving from Brazil to Charlottesville and the turnaround to prepare for a Week 0 game. Then Eric explains the push for Virginia's first sell out at Scott Stadium since 2008 and what athletics is doing to get people into the stadium in August. Then Preston and Eric look at the growing momentum around the football program, rising attendance numbers and what season ticket sales look like. Eric also dives into how the job has changed in this new era of college athletics and the importance of storytelling with athlete turnover. Finally, Eric discusses the Football Fan Council and their impact on the gameday environment as well as what changes could be on the horizon at Scott Stadium.