Digital Darwinism in hospitality

Digital transformation is no longer an option – it’s the price of staying relevant. The Mandrake team advises how hospitality businesses can adapt, evolve and grow operational resilience to thrive in a landscape where the rules constantly change. Lucy Prothero, Profitroom · Jeremy Daudin, The Mandrake 0:00 Introduction: Adapt or Get Left Behind 1:38 Exploring Digital Transformation in Hospitality 3:33 Changing Guest Expectations in the Digital Age 5:52 The Battle for Direct Bookings 11:31 Personalization at Scale: The New Standard 12:35 Creating Unique Guest Experiences That Convert 14:22 The Value of Direct Booking Relationships 16:15 Mindset & Adaptability in a Disrupted Industry 22:30 The Shift to First-Party Data 28:57 Prioritizing Tech That Actually Moves the Needle Learn more about Mews Unfold sessions here: https://www.mews.com/en/unfold-2026