From upgrades to upside: redefining hospitality’s value engine
A practical workshop on unlocking revenue opportunities that benefit guests and operators. Clement Denarie shares real-world strategies used at The Hotel Brussels, showing how upgrade and upsell programs, when done right, can become a genuine driver of value. Clement Denarie, Plusgrade · Ludwig Vanden Eynde, The Hotel Brussels 0:00 Introduction: Why Upselling Needs a Rethink 1:07 The Concept of Value-Led Upselling 6:57 Challenges in Converting Upgrades to Revenue 14:57 Learning from Guest Behaviour Data 18:21 The Future of Upselling in Hospitality 21:06 Practical Tips to Drive Upsell Revenue Today Learn more about Mews and Unfold sessions here: https://www.mews.com/en/unfold-2026
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