SEO Experte: Warum klassisches SEO im E-Commerce nicht mehr funktioniert!

➤ Work with Maurice (SEO & GEO for e-commerce brands): https://linktw.in/yULjYA (advertisement) ➤ Test FinSEO (Get found on ChatGPT, Perplexity & Co.): https://linktw.in/iysSvI (advertisement) ➤ My free newsletter: https://linktw.in/SwByKL (self-promotion) ➤ Pathway: https://linktw.in/XufKwX (advertisement) ➤ Trusted Shops: https://linktw.in/bjWrfB (advertisement) In this episode, I talk with Maurice Marinelli, founder of the SEO agency Findling, about the biggest upheaval SEO has ever experienced. Google AI Overviews, ChatGPT, Reddit, reviews, and user opinions are fundamentally changing how visibility is created. Maurice explains why classic SEO blogs are dying out, why informational traffic is plummeting, and why e-commerce brands need to shift their focus away from content and toward categories, products, and genuine reputation. We discuss why forums, comparison sites, and real user reviews are suddenly ranking factors, why bad reviews will directly cost revenue in the future, and why AI systems are making it increasingly difficult to make bad products look good. We also cover agency growth through clear positioning and why LinkedIn is currently the most important B2B channel, while Instagram is barely generating any sales. ➤ This podcast is produced by ONEFRAME Media: https://oneframemedia.de/ Topics: 00:00 Intro 01:05 Maurice & Findling - The Path to SEO Specialization 03:00 Agency Growth Through Focus & Positioning 07:45 Personal Brand vs. Agency Brand - How Important Is the Founder's Visibility? 10:30 Agency Marketing - Which Channels Really Bring in Customers 13:50 SEO 2026 - Best or Worst Time for SEO Agencies? 17:15 Google AI Overviews - Why Information Traffic Is Collapsing Massively 19:45 The End of Classic SEO Blogs 21:30 How SEO Works for E-Commerce Brands in 2026 23:45 How AI Is Currently Changing Rankings 27:30 Why Brand Perception Is Suddenly SEO 32:00 Building Visibility in AI Answers 41:00 GEO Instead of SEO: How to Optimize for ChatGPT, Perplexity & Co. 49:40 Can You Really Make Revenue with AI Search? (Practical Figures) 53:40 How AI Will Change E-Commerce 56:30 Future Outlook