Why the Americas remain one of the most dynamic luxury markets in the world? | ESSEC Conferences

Most luxury brands have posted unexpectedly strong results in the USA in the first 9 months of 2021. While some recent threats raise concern about the long-term sustainability of luxury brands growth in China, these results remind us that the Americas remains one of the most dynamic and promising luxury markets in the world. In this masterclass, Professor Denis Morisset will share his research on some of the dynamics of luxury in the USA. The masterclass will be followed by a Q&A discussion and panel discussion between Prof. Morisset and 4 alumni of the ESSEC Global MBA in luxury brand management, all working in the luxury industry in the region. Learn more about the Luxury Brand Management track of the Global MBA program here- https://www.essec.edu/en/program/mbas... Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is an institution of higher education guided by the pursuit of academic excellence in teaching and research. Its distinctiveness stems from the pioneering spirit of the members of its community and its core values – humanism, responsibility, innovation and openness - that shape its scientific ambitions and pedagogical approach. The mission of ESSEC Business School, a world school with French roots, is to infuse leadership with meaning in order to prepare leaders ready to address contemporary economic, environmental and social challenges. In order to do so, it produces innovative and relevant knowledge to equip the next generation of leaders with the skills, know-how and savoir-être that will make them truly responsible, inclusive and respectful of the environment. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website: http://www.essec.edu/en/ ESSEC Knowledge website: http://knowledge.essec.edu Instagram:   / essecbs   Twitter:   / essec   Facebook:   / essec   LinkedIn:   / essec-business-school