Decoding Luxury & Lifestyle Brand Partnerships | ESSEC Masterclass

Why Are Luxury Brands Teaming Up with Hotels, Chefs, Artists… Even Video Games? In today’s competitive landscape, luxury brands are going beyond traditional boundaries to collaborate with unexpected partners. But what’s driving this trend—and what can we learn from it? Join us for an exclusive masterclass as we uncover how these innovative partnerships are helping luxury houses: ✨ Expand into lifestyle and experiential spaces 🌍 Strengthen cultural relevance and brand equity 💼 Engage High-Net-Worth and Ultra-High-Net-Worth Individuals 🔥 Reignite brand desirability in a saturated market 🎙️ Featuring: Prof. Denis Morisset Former executive at Ralph Lauren, Balmain, and Armani. Now sharing his expertise as Director of the ESSEC Global MBA Luxury Career Learning Lab. This is a must-watch for anyone interested in the evolving world of luxury, branding, and consumer behavior. 👉 Want to take your passion for luxury to the next level? Explore our Global MBA program and discover how you can learn from top industry experts: 🔗 https://www.essec.edu/en/program/glob... #LuxuryMarketing #BrandStrategy #ESSECMBA #LuxuryBrands #HNWI #ExperientialMarketing #DenisMorisset #LuxuryCollaboration Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is an institution of higher education guided by the pursuit of academic excellence in teaching and research. Its distinctiveness stems from the pioneering spirit of the members of its community and its core values – humanism, responsibility, innovation and openness - that shape its scientific ambitions and pedagogical approach. The mission of ESSEC Business School, a world school with French roots, is to infuse leadership with meaning in order to prepare leaders ready to address contemporary economic, environmental and social challenges. In order to do so, it produces innovative and relevant knowledge to equip the next generation of leaders with the skills, know-how and savoir-être that will make them truly responsible, inclusive and respectful of the environment. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website: http://www.essec.edu/en/ ESSEC Knowledge website: http://knowledge.essec.edu Instagram:   / essecbs   Twitter:   / essec   Facebook:   / essec   LinkedIn:   / essec-business-school