Denae Black & Brett Allen - All Things Marketing

I recently sat down with Brett Allen, Founder of Marketing 32, to talk about one of my favorite topics... growth. Not just more patients. The right patients. In this episode, we dive into: ✔️ Why knowing your ideal patient is the foundation of great marketing ✔️ How to dial in your message so it actually connects ✔️ What the data says about marketing higher-end dentistry ✔️ Why transparency around pricing matters more than many practices think ✔️ How to turn a marketing lead into a patient through an exceptional patient experience ✔️ The importance of answering the phone, building trust, and creating a 5-star experience from the very first interaction One of my favorite takeaways: Marketing's job isn't to close the patient. Marketing's job is to get the right patient to call. Your team's job is to create an experience so good that they never want to go anywhere else. Brett also shares details about Marketing 32's complimentary 32-Point Marketing Analysis, designed to help practices understand where they are today and build a roadmap for future growth. If you're looking to attract more of the right patients, increase case acceptance, and create a stronger patient experience from first click to first appointment, this is an episode you won't want to miss.