How-to: Use GA4 Path Exploration Reports to Improve User Journey

We’ve been using GA4 since it launched in 2020, and the path exploration report has become one of our favorite features. It may not be one you’re currently using, but it is a valuable report to show you how customers are interacting with your website and progressing through the sales funnel before they get to a particular conversion point. Find out more about our GA4 solutions at workshopdigital.com.