How to use Path Exploration in GA4 to understand common user journeys through your website

The Path Exploration report helps you find the top pages that users visit after a particular starting point like a key landing page or the home page. This is useful for uncovering where non-converting users go on the site. Path Exploration can also be used to track a path backwards from an end point, like the newsletter sign up page, a contest page, or thank you pages related to conversions or the shopping cart. The "path" can also be a series of events. Instead of looking at the steps to or from via page title. the report can also use event name. For example, show the page titles leading to the event "purchase" or show the event names leading to "add to wishlist". The Path Exploration is a great report for determining what actions or steps users take through your website.