累計7500万本売れた「豆腐バー」豆腐業界の常識を覆すヒットの理由に迫る！【カンブリア宮殿】

▼The full version is now streaming on "TV Tokyo BIZ" (free trial)▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] How to Create a Breakthrough Hit Product ~ Asahiko, Mio Ikeda President~▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Register for a "TV Tokyo BIZ" membership here (free trial)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... Tofu bars, firm sticks of tofu, are a hot item at convenience stores these days. Not only are they easy to eat with one hand, but they're also popular among a wide range of generations, especially working adults, as a healthy meal that's high in protein and low in calories. Since their launch in November 2020, they've sold a total of 75 million bars in less than four years. The man behind this popular product is Mio Ikeda, who became president of Asahico last year. Ikeda is actually a hit maker, having previously created hit products such as throat lozenges and Tokyo souvenirs. How did this groundbreaking product come about? We delve into the secrets of success! #TofuBar #Asahiko #ConvenienceStore #Protein #Soybeans #Health #CambrianPalace #TVTokyoBIZ