Why Do Indians Love 'Fair' Skin?

This week, The Swaddle team explores the history behind our obsession with 'fair' skin, and what it will take to truly eliminate colourism in India. Edited by: Neha Shekhawat Scripted and presented by: Anushka Dias Visual research: Samiksha Mathur Produced by: Shrishti Malhotra Creative Supervisor: Karla Bookman Want to learn more about the research in this video? Check out these readings: -Mishra, Neha. "India and colorism: The finer nuances." Wash. U. Global Stud. L. Rev. 14 (2015): 725. -Karan, Kavita. "Obsessions with fair skin: Color discourses in Indian advertising." Advertising & society review 9, no. 2 (2008). -Pande, Sarveshwar. "Impact of bleaching syndrome: The inexorable predicament of dark-skinned Indian women." In The Routledge Handbook of Exclusion, Inequality and Stigma in India, pp. 284-297. Routledge India, 2020. Don't forget to subscribe to our channel: https://www.youtube.com/theswaddletv?... Check out our website: https://theswaddle.com/ Instagram:   / theswaddle   Twitter:   / theswaddle