Decoding Aesop: The Brand, The Philosophy, The Magic

Download the full, complimentary Aesop brand deck case study here: https://www.danielkong.com/resources/... Instagram:   / danfrombrand   TikTok:   / danfrombrand   ---- Why does Aesop feel timeless in a trend-driven industry? In this one-hour, unofficial brand deep dive and via a webinar format, we explore how Aesop built a globally distinctive identity through restraint, deeply beautiful thinking, and world-building. This session unpacks: 00:00 Introduction 02:35 Brand History 07:41 Product 15:54 Creative 28:00 Retail 46:03 Activations 56:37 Sustainability Designed for brand strategists, designers, brand enthusiasts, students, and budding entrepreneurs, this video offers insight into how one of the world’s most recognizable brands operates beneath the surface.