How Titan Built India’s Biggest Watch Empire — And Lost ₹275 Crore

In 1984, one man looked at India's watch market and saw a gap nobody else was filling. No style. No aspiration. Just government-made HMT watches and cheap imports. Xerxes Desai changed that — and what Tata built after is one of the most underrated business stories in Indian history. In this video, we cover: → Why Titan was born in a Tamil Nadu factory in 1984 → How they built a ₹35,000 Cr empire across every price point — ₹500 Sonata to ₹5L Nebula → The day an Indian company bought the world's 2nd oldest Swiss watch brand (founded 1737) → Why ₹275 Crore and 9 years later — they walked away → Where Tata's watch universe stands today This isn't just a business story. It's the blueprint of how India learned to wear its ambition on its wrist. ━━━━━━━━━━━━━━━━━━━━━━ 🕐 CHAPTERS 0:00 — The ₹275 Cr Question 0:10 — India's Watch Problem in 1984 0:30 — How Titan Was Born 1:16 — Building the Empire: Sonata, Fastrack, Raga 1:55 — The Swiss Gamble: Favre-Leuba 1737 2:34 — The Fall: COVID & ₹275 Cr Loss 3:00 — Where Tata Stands Today ━━━━━━━━━━━━━━━━━━━━━━ 📌 If you're serious about watches and want to understand the industry — not just wear one — this channel is built for you. 🔗 Start your collection the right way, Watch Collector’s Digital Vault→ [https://thewristblueprint.gumroad.com...] 🔗 The Wrist Blueprint Guide (eBook) - [https://thewristblueprint.gumroad.com...] ━━━━━━━━━━━━━━━━━━━━━━ #TitanWatches #TataGroup #WatchHistory #IndianWatches #FavreLeuba #Horology #WatchCollector #BrandStory #TheWristBlueprint #WatchEducation #Sonata #Fastrack #LuxuryWatches #SwissWatches #WatchesOfIndia