Titan Success Story: कैसे Tata ने तोड़ा HMT का घमंड? | Tanishq | Rakesh Jhunjhunwala | Xerxes Desai

Titan is one of India's most successful consumer brands, but its journey was filled with challenges, failures and bold decisions. In this episode, we explore how Xerxes Desai envisioned a modern Indian watch brand at a time when HMT dominated the market under the License Raj. We uncover how Titan partnered with the Tamil Nadu government, established its Hosur factory, attracted talent from HMT, introduced quartz technology and completely transformed the Indian watch industry. The story then moves to Titan's biggest gamble—Tanishq. We explain why the company initially failed with 18-carat jewellery, how the revolutionary Karatmeter rebuilt customer trust, and how Titan eventually became India's most trusted jewellery brand. The episode also covers Titan's iconic advertising campaigns, the Mozart theme, Titan Eye+, the 2008 financial crisis, and the legendary investment of Rakesh Jhunjhunwala that created one of the greatest wealth-creation stories in Indian stock market history. Watch this complete business documentary to understand how innovation, customer trust and long-term vision transformed Titan from an ambitious startup into one of the Tata Group's most valuable companies. #Titan #Tata #Tanishq #BusinessStory #SuccessStory #HMT #RakeshJhunjhunwala #IndianBrands #Kissa =============================================== Khabargaon is a modern-day digital platform that helps you travel through current affairs, explainers, ground reports, interviews and unique video shows. Stay tuned for more and more! Khabargaon holds the copyright to this video. Use by others is not allowed without written consent. For permission, email [email protected] Website: https://khabargaon.com/ Subscribe to our channel and turn on notifications to get the latest:    / @khabargaon   Connect us on Facebook:   / khabargaon   Instagram:   / khabargaon   Twitter: https://x.com/khabar_gaon WhatsApp: https://whatsapp.com/channel/0029Vatc...