Kylie Cosmetics: The Billion-Dollar Brand That Had to Rebuild Everything From Scratch
$600 million for a lie? How Kylie Cosmetics' $1.2B valuation collapsed in just 200 days. Forbes retracted the billionaire title. Seed Beauty sued for trade secret theft. The full investigation. In November 2019, Coty paid $600M for a 51% stake in Kylie Cosmetics, valuing the company at $1.2 billion. But by May 2020, Forbes exposed that the financials were massively inflated — $360M in claimed revenue vs just $125M actual in 2018. Meanwhile, manufacturer Seed Beauty filed a lawsuit (Case 20VECV00721) alleging Coty used the acquisition as a backdoor to steal their proprietary business model. A judge granted a restraining order. The case settled quietly in 2021. The brand was erased and relaunched from scratch. No verdict. No spin. Just the record. #KylieCosmetics #BusinessDownfall #CorporateInvestigation #Coty #SeedBeauty #Forbes #TradeSecrets #KylieJenner
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