Building Revenue‑Generating Partner Programs with Rain’s Tricia Shea | Partnership Mastermind

As Head of Channel Sales and Partnerships at Rain, Tricia Shea blends hard‑won sales discipline with mission‑driven partnership strategy. She joined Chris Lavoie on the Partnership Mastermind podcast to discuss how she built channel functions that move beyond vanity metrics and actually drive pipeline. We unpack how Tricia’s sales background shapes her approach, why curating your ecosystem beats signing every partner, how to qualify in/out of relationships, and the human impact behind Rain’s Earned Wage Access mission. Whether you lead partnerships or channel sales, this episode is packed with tactical insights you can apply tomorrow. Listen now and subscribe for more practical interviews with the operators shaping partner‑led growth. #partnershipsmatter #ChannelSales #EarnedWageAccess #SaaS --------------- Learn more about Partnership Mastermind https://partnershipmastermind.com/ Connect with Chris on LinkedIn   / chris-lavoie-phd-aaaa4111b   Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.