The Secret to Winning More Sign Jobs: Better Communication Skills

Most sign shop owners lose jobs they should win, not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence. Victoria attributes her business growth almost entirely to communication. Now she coaches business owners on how to stop white-knuckling through client presentations and start actually connecting with the room. Whether you're presenting at a conference, pitching a $50K sign project, or just trying to run a tighter team meeting — this conversation will change how you show up. Victoria Lioznyansky is a public speaking confidence coach, founder of Brilliant Speakers Academy®, and host of the Confidence Within podcast. She helps senior professionals, corporate leaders, and business founders overcome public speaking anxiety and communicate with genuine confidence, authority, and impact when all eyes are on them. Confident Communication Intensive for Sign Shop Owners: https://www.publicspeakingconfidencet... My website: https://www.byvictorial.com/ 00:00 — Intro 07:00 — Victoria's Background & Building a #1 Franchise Through Communication 12:00 — Employee Training: How to Set Expectations Before Problems Start 20:00 — The Sales Call That Went Silent — and What Fear Actually Does to Your Brain 30:00 — The #1 Mindset Shift for Winning Client Presentations Enjoy the video and let us know how it helps: 👋 Be sure to join our community:   / behindthesigns     / behindthesignspodcast   Sponsors and Friends: 📌 SignTracker: Project management and quoting made for sign shops: Click here to try it free for 14 days: https://www.sign-tracker.com/ 📌 ClairtyGo: Project management and quoting made for sign shops in the UK. https://clarity-software.com/clarity-go/ 📌 Inktavo: Business tools for print, promo, and sign professionals: Click to check out our tools: https://www.inktavo.com/tools-resources/ 📌 Membership Matters: Visit International Sign Association to learn more: https://signs.org/isamembership/ 📌 Sign Builder Illustrated: Check out our monthly column “Behind the Signs”: https://www.signshop.com/ #BehindtheSigns #ILoveSigns #Signs #Signage #ISA #signIndustry #SignShop #SignMaking #SignDesign #CustomSigns #SignCompany #WideFormatPrinting #GraphicDesign #VinylGraphics #VehicleWraps #DigitalPrinting #LaserEngraving #CNCRouting #WholesaleSigns #SignShopOwners