How Steel Art Built a Top Workplace | Ashley Borell Miner on Leadership, Culture & Sign Shop Growth

In this inspiring episode of Behind the Signs, hosts Joe Arenella and Liz Arenella Toynes talk with Ashley Borell Miner, CEO of Steel Art Company, one of the leading wholesale sign fabricators in the U.S. Ashley shares her journey from furniture retail to taking over her family’s business, her philosophy on leadership, and how Steel Art has become a 7-time Boston Globe Top Workplace. She discusses: Building a thriving company culture Leading as a woman in a male-dominated industry Creating growth through delegation Empowering employees and improving retention Balancing motherhood and business ownership Whether you run a small shop or a growing business, Ashley’s insights on leadership, empathy, and resilience are packed with practical wisdom. 👉 Learn more about Steel Art Co: https://www.steelartco.com 🎯 Try Sign Tracker free: https://www.sign-tracker.com 🎙 Subscribe for more conversations that move the sign industry forward! 00:00 - Intro & New England Sign Industry Roots 02:30 - Meet Ashley Miner: CEO of Steel Art Co. 06:00 - Ashley's Family History 08:20 - From Furniture Sales to Sign Shop Leadership 10:15 - The Importance of Culture & Winning Best Workplace Awards 13:00 - Taking Over the Business: Humble Beginnings and HR Focus 16:00 - Earning Respect and Shifting the Culture 21:00 - Leading as a Woman in the Sign Industry 25:00 - Advice for Dealing with Employee Challenges 29:00 - The Power of Clear Expectations and Second Chances 34:00 - Balancing Business Ownership and Motherhood 38:00 - Delegation & Trusting Your Team 42:00 - Overcoming Imposter Syndrome 46:00 - Hiring Women & Promoting Inclusivity 49:00 - Rapid Fire Questions: Lessons, Wins & What’s Next Enjoy the video and let us know how it helps. Be sure to join our community:   / behindthesigns   Sponsored by your friends at: Inktavo.com Thanks to our good friends at: Sign Builder Illustrated (signshop.com)