Cold call bez elevator pitcha? Jeden ze sposobów, który naprawdę działa! | Kurs B2B #15

🔵 Download free notes for this episode and sign up for the course here → https://foundersgrowthacademy.pl/kursy/ (registration takes 30 seconds, and notes and additional materials are available immediately after logging in). 🔵 Join the B2B Growth Academy → https://foundersgrowthacademy.pl/akad... 🔵 This is a 6-month program for B2B business owners generating PLN 1-10 million annually who want to build a stable, recurring revenue model and scale to PLN 10-15 million. You work directly with Kacper Kostrzewa (who scaled Scanye to PLN 20 million+) and Jakub Domeracki (who scaled Value Finance to PLN 12 million+) in a closed group of up to 16 participants. Price: PLN 19,900 net. A full advisory process—at a fraction of the cost of traditional consulting. The classic scenario: you call a client, make an introduction, give a well-prepared elevator pitch—and are told, "Thank you, I'm not interested." It's frustrating because the pitch is good, but the client doesn't want to listen. The reason is simple: the moment you speak, the client senses someone's trying to sell them something, and they automatically become defensive. However, there's a technique that allows the client to speak first—and confirm they have a problem before you can offer anything. In this episode, Kacper Kostrzewa demonstrates the first of three ways to open a cold call conversation, where you consciously skip the elevator pitch. The mechanism is paradoxically simple. After a brief introduction, you don't get into the pitch—instead, you outline a specific problem in their industry, describe its most painful consequences (using accounting firms as an example: last-minute invoices, accountants working overtime before 8 p.m.), and then ask one short question. This question is the key to the entire episode. "What's it like for you?"—not "Does this problem exist?" The difference seems subtle, but it's fundamental. A closed question ("if?") invites a "no" answer, after which the conversation ends. An open question ("how?") assumes a problem exists and leads the client to describe their own situation. The client begins to speak, confirms that the problem affects them, and you gain everything you need: consent to the conversation, context, and the moment when the pitch stops sounding like an imposition and starts sounding like a natural extension. Kacper calls this technique "churning the ground"—first you prepare the ground (the problem, consequences, client confirmation), and only then you sow the seeds (elevator pitch). He demonstrates this with a specific example from Scanye: a short introduction, a description of the billing problem, an open question, and a natural transition to the pitch. This is the first of three conversation-opening tools he discusses in the cold calling module—we'll show you two more methods in the next episodes. If you run a B2B company and your team constantly hears "no, thank you" right after an elevator pitch, this episode shows you how to reverse the conversation dynamic—so that instead of a salesperson talking to a customer, you have the customer telling the salesperson about their problem. In this course, we show you specific techniques for opening a conversation. At B2B Growth Academy, we build an entire customer acquisition system with you—from cold call scripts and conversation structure, through the sales process, to marketing, value proposition, and the founder's mindset—and implement it in your company. #B2Bsales #coldcall #outbound #salesscripts #openingconversation #customeracquisition #salessystem #FoundersGrowthAcademy