OMNICHANNEL | EDUARDO OLIVEIRA & GUSTAVO SALOMONI - TETRISCAST #12

OMNICHANNEL | EDUARDO OLIVEIRA & GUSTAVO SALOMONI - TETRISCAST #12 In the twelfth episode of TetrisCast, we delve into one of the most urgent and transformative themes in modern retail: Omnichannel. We welcome two executives from ASICS Latin America who experience this challenge firsthand, integrating channels, data, and customer experience in one of the world's most relevant sports brands. We are joined by Eduardo Oliveira, an executive at ASICS Latin America with extensive experience in managing and expanding brands in the sports market; and Gustavo Salomoni, Head of Digital at ASICS, responsible for E-commerce, Marketplace, Omnichannel, CRM, Loyalty, and Digital Marketing. This episode is a practical guide for those who want to understand how Omnichannel has gone from being a trend to becoming a requirement of the modern consumer. We explore everything from the integration between physical and digital channels to data management, loyalty programs, and building a consistent end-to-end shopping experience. Throughout the conversation, we discussed: Omnichannel Strategy: Why integrating channels goes far beyond having a physical store and e-commerce at the same time. Customer Experience: How to ensure a consistent journey regardless of the channel chosen by the consumer. CRM and Loyalty: The role of data and loyalty in building lasting customer relationships. E-commerce and Marketplace: How to scale your digital presence without losing the identity and profitability of your operation. If you are an entrepreneur, retail manager, marketing professional, or are looking to evolve your business operation to the next level, this episode delivers the real strategy of those who make it happen. At TETRIS Consultoria, we believe that success comes from the perfect fit between strategy, technology, and execution. Follow TETRIS Consultoria and get more insights on strategy, innovation, and management: 📸 Instagram: @tetrisconsultoria 🌐 Website: www.tetrisconsultoria.com.br Host: 🎙️ Alberto Pérez | @betotetris Guests: 👤 Eduardo Oliveira | Executive ASICS Latin America 👤 Gustavo Salomoni | Head of Digital - ASICS Latin America