MARCA PRÓPRIA | FÁBIO VIANA & RENATO LEITE - TETRISCAST #11

PRIVATE LABEL AND ENTREPRENEURSHIP | FÁBIO VIANA AND RENATO LEITE - TETRISCAST #11 In the eleventh episode of TetrisCast, we delve into one of the most strategic and profitable themes in modern retail: the development of Private Label brands. We welcome two executives who have mastered the art of transforming products into desirable brands and operations into high-performing machines. We are joined by Fábio Viana, an executive with a consolidated career at Grupo SBF (Centauro), bringing the experience of someone who understands the dynamics of large retail chains and the power of exclusive brands; and Renato Leite, Commercial Head of Ayla Acessórios, a specialist in P&L, expansion, and multichannel development. This episode is a practical guide for those who want to understand how private label brands can be the key to increasing margins, building customer loyalty, and creating an unbeatable competitive advantage. We explored everything from product conception to scaling strategy and the challenges of entrepreneurship within and outside of large corporations. Throughout the conversation, we discussed: Private Label Strategy: Why having your own brand is much more than just putting a logo on a product. P&L and Margin Management: How the development of exclusive products directly impacts the financial health of the business. Entrepreneurship in Retail: The challenges of innovating, expanding, and maintaining relevance in a multichannel market. Brand Culture: How to build a strong identity that connects with the consumer and generates long-term value. If you are an entrepreneur, purchasing manager, marketing professional, or retailer looking for new ways to monetize your operation, this episode delivers the real strategy of those who make it happen. At TETRIS Consulting, we believe that success comes from the perfect fit between product, brand, and execution. Follow TETRIS Consultoria and get more insights on strategy, innovation, and management: 📸 Instagram: @tetrisconsultoria 🌐 Website: www.tetrisconsultoria.com.br Host: 🎙️ Alberto Pérez | @betotetris Guests: 👤 Fábio Viana | Grupo SBF (Centauro) 👤 Renato Leite | Head of Sales at Ayla Acessórios 🔗 LinkedIn:   / renatorbleite