Как выстроить маркетинг, который реально продает? Разбор без мифов

Why do some companies rely on marketing to generate a steady stream of clients, while others waste their advertising budget for years without results? In this episode, we discuss systematic marketing, which begins not with advertising but with business analysis, the customer journey, the sales department, financial accounting, and established processes. We discuss why entrepreneurs lose leads, the difference between an agency and a single marketer, how to properly allocate a budget, the importance of counting numbers, and why word of mouth is once again becoming one of the most effective customer acquisition channels. We also touched on trust between business owners and experts, affiliate marketing, personal branding, and the mistakes that hinder companies from growing. This episode will be useful for entrepreneurs, marketers, company executives, and anyone who wants to build marketing as a system, not a collection of random advertising efforts.