Is AI a Friend or Foe of Your Business? - Joe Mulcahy: Episode 266

In this episode, we’re joined by Joe Mulcahy, President of Sonic Digital Marketing and Digital Director of Bedding Industries of America. With more than 25 years of experience in the furniture and mattress industry, Joe shares how retailers and brands can strengthen their digital presence to drive measurable growth both online and in-store. Joe explains why no two companies are positioned the same online and how his team takes a strategic, step-by-step approach to identify gaps, optimize performance, and build long-term partnerships—not just one-off projects. We discuss driving digital demand through paid search (SEM), organic search (SEO), social media, content and product strategy, customer behavior flow, data collection, and remarketing. If you’re looking to better connect your digital marketing efforts with real-world retail results, this episode delivers practical insights tailored specifically to the furniture and mattress industry. 👤Connect with Joe Mulcahy: ✅ Website: https://sonicdigitalmarketing.com/ ✅ LinkedIn:   / joemulcahy1   ✅We are proud partners with Mattress Industry Network:   / mattressindustrynetwork   ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences