How To Track Conversions In Google Ads

Learn how to track conversions in Google Ads, including using the dedicated Google Ads conversion tracking using the Google Tag (previously called the 'Global Site Tag'), importing conversions from Google Analytics, and using Google Tag Manager. Plus, learn about the differences between these different conversion tracking options. YOUR EXTRA RESOURCES: ○ Performance Max campaigns –    • Performance Max Campaigns in Google Ads – ...   ○ Attribution in Google Analytics –    • What Is Attribution In Google Analytics? L...   ○ Customer acquisition goal in Google Ads –    • Google Ads NEW Customer Acquisition Goal /...   ○ Google Tag Manager tutorial –    • Google Tag Manager Simplified - A Straight...   ○ Linking GA4 (Google Analytics 4) to Google Ads –    • How to link a GA4 to Google Ads (previousl...   ○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/goo... ○ Google Tag Manager course (paid) – https://www.lovesdata.com/courses/goo... JUMP TO A TOPIC: 00:00 Introduction 00:55 Ways to track website conversions 01:28 Conversions and accuracy 03:26 Comparing conversion tracking 04:18 Attribution and conversions 04:43 Google Ads conversion tracking 14:16 Using Google Tag Manager 16:29 Other types of conversions 18:16 Import conversions from GA4 (Google Analytics 4) 19:06 Track conversions once 19:37 Conclusion This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu. Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_c...