How To Use Keyword Match Types In Google Ads

Learn how you can use keyword match types to control when your ads appear for your search campaigns in Google Ads. You will learn about the different keyword match types and when to use them in your campaigns. JUMP TO A TOPIC: 00:00 Introduction 00:39 View existing keyword match types 02:23 Broad match keywords 03:03 Phrase match keywords 03:51 Exact match keywords 04:19 Matching close variants 04:59 Adding new keywords with match types 06:20 When to use different keyword match types 07:34 Duplicating keywords in ad groups 08:50 Viewing existing search queries 10:37 Negative match keywords 11:34 Adding negative keywords 12:51 Conclusion This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu. Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_c...