Experience Maps vs. Journey Maps
Journey maps focus on specific personas interacting with a product or service, while experience maps highlight broader human behaviors not tied to a specific company. Read More: https://www.nngroup.com/articles/ux-m... Watch Next: • Journey Mapping vs. Story Mapping Enroll in live training: https://link.nngroup.com/yt-journey-m... Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: / nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=Ym... Twitter: / nngroup _______________________________________________________ Chapters: 00:00 Experience vs. Journey Maps 01:14 2. When to Use an Experience Map 01:51 3. Example Experience Map Phase 02:48 4. Example Journey Map Phase 04:24 5. Summary
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