Demystifying Clickbait: You’ll NEVER Believe What I Learned

Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing. Read More: https://www.nngroup.com/articles/ux-w... Watch Next:    • AI for Tone: Avoid Sounding Like a Robot   Enroll in live training: https://link.nngroup.com/yt-writing Take Informative Microcopy self-pace course: https://www.nngroup.com/contents/self... Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin:   / nielsen-norman-group   Instagram:   / nngux   Threads: https://www.threads.com/@nngux X: https://x.com/NNgroup Bluesky: https://bsky.app/profile/nngroupux.bs... _______________________________________________________ Chapters: 00:00 Introduction 01:24 Why Clickbait Doesn’t Work  02:50 Avoiding Clickbait Accusations 03:39 Utilizing Strategies 05:55 Conclusion