Why Recruitment Must Become a Profit Center | Paul Bacon | Yoke

In this episode of Hire We Go! Ashley Collins sits down with Paul Bacon, co-founder of Yoke, exploring how recruitment is evolving into a more strategic, data-driven, and human-centered discipline. Paul shares how Yoke combines advanced recruitment services, employer branding, analytics, and creative storytelling to help organizations attract and engage talent more effectively. The discussion highlights the role of technology and AI in streamlining hiring processes while keeping empathy and meaningful human connection at the heart of the candidate experience. ⏱️ Chapters 0:00 - Introduction 0:33 - Paul's Elevator Pitch 2:15 - Yoke Market Opportunity Paul's LinkedIn:   / paul-bacon-92a0348b   About Joveo Joveo is the global leader in AI-powered programmatic job advertising — helping employers, staffing businesses, RPOs, and media agencies optimize their talent acquisition strategy and recruitment automation at scale. 🌐 Learn more: www.joveo.com 📧 Contact: [email protected] #aihiring #hrtech #talentacquisition #recruitmentautomation #employerbranding