Former VP of Marketing at Visa Talks Marketing's Actual Job | Measurement, Enterprise Value, Finance

In this in-depth interview, Terry Seitz shares his insights on the evolution of marketing from creative artistry to data-driven science, the challenges of measurement and attribution, and how marketing can better demonstrate its value to the enterprise. The conversation explores the balance between deterministic and probabilistic thinking, the importance of long-term strategic planning, and how marketers can earn a seat at the executive table. My Guest: The Nuance Collective - https://www.thenuancecollective.net/ Terry Seitz on LinkedIn -   / terry-seitz-57aa654