What is #Brand & Brand #Marketing? | Ft. John James | 95:5 Rule, CEPs, Segmentation & Targeting

In this episode, I speak to John James, founder, consultant, speaker & marketing leader. We cover a lot of very useful ground: What a Brand is & fundamental terminology How to put strategy in place based on ARR and the importance of focus The 95:5 rule ROI vs. Financial payback Why CEP & audience research is absolutely critical to success How CEPs and Segmentation are the same thing if done right Why you should target