A criatividade não é um luxo | Erich Shibata | TEDxVila Mariana

Do you think creativity is a gift reserved for artists and geniuses? Erich Shibata shows that it's not. Drawing from his experience in sectors as diverse as aviation and the pharmaceutical industry, he reveals how everyday creativity—accessible, practical, and constant—can transform realities. A talk about courage, innovation, and the power to propose something new, even when everything seems improbable. Erich transforms brands and connects invisible ideas in the air—translating concepts into surprising forms, spaces, and experiences. He is one of the minds behind visual revolutions in sectors ranging from pharmaceuticals to luxury design—and believes that creativity is not a gift, but a tool accessible to everyone. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx