Maîtriser la communication de crise | Développer son éloquence, avec Bertrand Périer : Leçon 10

"Tell me how you speak, and I'll tell you who you are": when you master the art of public speaking, you can make a better impression, assert your ideas, and be more convincing. In this 10th and final episode of our series, Bertrand Périer teaches us how to address the media, especially in crisis situations. Speaking to journalists is a unique experience, and therefore requires specific preparation. It's important to define the message you want to convey in advance. "Media communication is extremely time-sensitive," warns Bertrand Périer. You have to act quickly and effectively, since you'll only have 30 seconds to a minute to convey your message. Now let's turn to crisis communication. There are several rules to follow: choose the right moment, be responsive, remain objective, and be empathetic. And of course, action: "Explaining what we're going to do in the future, explaining what we've done in the past—these are the main rules of crisis communication," explains Bertrand Périer. With this, no wave will be able to overwhelm you. #eloquence #training #welcometothejungle _____________________________________ Welcome to the Jungle gives work a lasting place in our lives. 👉 Subscribe to our YouTube channel (and activate the bell so you don't miss a video 🔔!):    / @welcometothejunglemedia   👉 Find all the articles from our media: https://www.welcometothejungle.com/fr... 👉 Looking for a new opportunity? Discover our clients' job openings: https://www.welcometothejungle.com/fr... And to continue the discussion, follow us on: Facebook: https://bit.ly/wttj-facebook Instagram: https://bit.ly/wttj-insta LinkedIn: https://bit.ly/wttj-linkedin TikTok: https://bit.ly/wttj-tiktok Twitter: https://bit.ly/wttj-twitter