Why Gucci's CMO Used His Personal Account for Xiao Zhan

Why Gucci's CMO Used His Personal Account for Xiao Zhan Gucci's Global Chief Marketing Officer posted about Xiao Zhan from his personal account — not the brand's official channel — and certified him as the first person in the world to wear the Men's Early Spring 2027 collection. In luxury fashion, that kind of move from a C-suite executive is almost without precedent. This video breaks down what that structural decision actually signals, why it matters beyond the social media moment, and what it reveals about how Gucci is repositioning Xiao Zhan — not as a regional ambassador, but as a globally credible cultural figure. We also analyze why Xiao Zhan made the Magnolia Awards trend globally on Twitter for the first time in the ceremony's 31-year history — even without a win. #XiaoZhanGucci #chinesedrama #rabbitnewshallyu #xiaozhan #behindthescenes #zhanglinghe #dilrabadilmurat #tianxiweidrama