Designing a Boutique Hotel Brand in Adobe Illustrator with Jessica Strelioff

#adobelive #graphicdesign #branding #adobeillustrator Learn how to create a full brand identity for a boutique hotel using Adobe Illustrator and Photoshop with graphic designer Jessica Strelioff. Follow along as she walks through inspiration, research, and how to pull from historical references to create your brand’s identity. From designing a brand system that includes logos, colors, type, and unique imagery to creating different branded collateral - Jessica will show you how to create a whole brand identity for your business from start to finish. Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube Guest Jessica Strelioff is an independent graphic designer and creative director based in Austin, TX: https://www.strelioff.com/ Host Jack Watson is a Senior Designer at Blackbird based in Cleveland, OH: https://www.behance.net/jackwatson2 Music by Chillhop Music: https://chillhop.ffm.to/creatorcred ----- Join us LIVE on Behance: https://www.behance.net/adobelive 00:00 Start 00:21 Introduction 1:11 Jessica’s Introduction 4:56 Overview of the Hotel Brand 7:31 Type Inspiration 11:00 Logo Lockups for the brand 18:55 Editing Imagery in Photoshop 27:04 Creating a illustration and type layout 31:15 Adding photography to poster design 38:16 Tote Bag Mockup 41:39 Making a website mockup 43:14 Masking in Adobe Illustrator 47:51 Instagram Story Ideation 54:05 Coaster Designs 1:08:14 Brand Discovery steps 1:12:35 Mocking up envelope design 1:24:18 Quick Recap