The Adobe Fonts Show: Find the Right Font with Superfamilies - Episode 50

A typeface often has multiple weights and styles (regular, italic, bold, bold italic are very common) and we group these variations into font families. However, some typefaces have multiple font families with different classifications and properties (sans, serif, slab, etc.) and we group these individual families into a superfamily. Join Ari and Ben with special guest Jake Giltsoff as we dive into and design with superfamilies. In this episode you’ll learn: What a superfamily is Examples of superfamilies on Adobe Fonts How to use superfamilies for font pairing and design consistency Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube Ben Welch is a Content Producer for Adobe based in New York. Ariadne Remoundakis is a lettering artist and Library Manager of Adobe Fonts based in San Francisco: https://www.behance.net/ariadnerem ----- Join us LIVE on Behance: https://www.behance.net/adobelive 00:00 Start 3:37 Introduction 5:01 Ari’s introduction 7:03 Audience Poll 10:12 Jake Giltsoff explains superfamilies 13:50 How to find superfamilies on Adobe Fonts 15:50 The Freight Collection 16:40 The Questa Project 21:48 Type Battle between Ari and Jake 22:18 Jake starts work 24:21 Font recommendations in Adobe Express 27:08 Ari’s progress on book jacket design 40:16 Adding elements on the cover (Jake) 43:06 Creating party invites with the Freight Collection 47:32 Freight Neo Condensed 55:46 Final look into designs