The Rise Of Liquid Death | Full Interview

Hear even more from the man who made canned water cool in our full, uncut interview. In October 2022, CNBC Make It interviewed Liquid Death founder and CEO, Mike Cessario, at the company headquarters in Los Angeles, CA. Cessario spent years figuring out how to make water cool and now his brand is valued at $700 million. He attended the 2009 Warped Tour and realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, Cessario created a commercial before he had an actual can of water. It went viral and investors saw potential in the brand. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022. Chapters: 00:00 – Growing up 13:35 – Early career 20:00 – From advertising to entrepreneur 32:52 – Launching Liquid Death 39:09 – From DTC to retail chains 45:15 – Liquid Death sales 55:05 – Appeal of the brand Produced by: Zach Green Senior Managing Producer: Sam Rega Camera: Andrew Evers Editor: Marisa Forziati Animator: Gene Kim Reporter: Tom Huddleston Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt How Liquid Death Founder Made Water Cool | Mike Cessario Full Interview