Liquid Death Sold Water Like Beer — And Built a $1.4B Brand!

They sold a $300 coffin. Sold a can with Ozzy Osbourne’s DNA. And built a $1.4 billion beverage brand doing it. In this episode, Mike Cessario — founder and CEO of Liquid Death — joins David Novak to break down how outrageous creativity, smart strategy, and brand discipline turned canned water into one of the fastest-growing beverage brands in the world. This isn’t just about shock value. It’s a masterclass in how to stand out, connect emotionally, and disrupt a category ruled by giants. 🔑 In this episode, you’ll learn: How to break through the noise with bold, unconventional marketing What it really takes to build a challenger brand from scratch How to compete with legacy players (even without their budget) Why connecting emotionally with customers beats traditional advertising The Liquid Death mindset: irreverent on the surface, strategic underneath Whether you're building a brand, leading a team, or just love next-level marketing — this one’s packed with insights. 🔔 Subscribe for more episodes with today’s top leaders and disruptors. Subscribe now:    / @howleaderslead   #liquiddeath #mikecessario #howleaderslead #marketingstrategy #ceo #leadershipdevelopment #brandbuilding #leadershippodcast #startuptips