Watch this BEFORE rebranding: it's boring but it will save you thousands of dollars

Before you spend five, ten, or even thirty thousand dollars on a rebrand, watch this. Because after eleven years of working with self-employed people and small business owners, I have seen too many people throw serious money at a new logo and website, only to find themselves back in the same place, still not landing the right clients, still doubting themselves, still wondering why nothing has changed. The problem is not that branding does not matter. It is that most people approach it from completely the wrong direction. And in this video I am going to show you what that costs you, and what to do instead. This video is for you if you: → Have been putting off showing up because you are embarrassed by your current brand → Are seriously considering investing in a rebrand but want to make sure you get it right → Have already rebranded and somehow still feel stuck → Are a coach, freelancer, or service provider who knows your brand no longer reflects the value you bring → Want more aligned clients, better visibility, and a brand that actually converts What you will get from watching: 💡 An honest look at why rebranding alone rarely solves the problems you are hoping it will, and what actually does 💡 The difference between an outside in rebrand and an inside out rebrand, and why one is a house of cards 💡 A ten question self-assessment to find out whether your rebrand is urgent, a priority, or something you can put on the back burner 💡 A clear framework for the work that needs to happen before you brief a designer, covering your being, your mission, your market, your model, your messaging, and your marketing 💡 Why your messaging is doing more of the heavy lifting than your visuals ever will, and how to bring it up to speed with who you have become 💡 What to do right now if you are in the messy middle and feel like you cannot move forward until everything looks right 📋 ASSESSMENT QUESTIONS Are people saying anything specific about it? Are you known for something? Do you stand out from competitors? Are you easily recognisable? Does the outside match the inside? Is it converting? Is it aligned with your offers? Does it appeal to your ideal people? Is it attracting the right people? Do you feel good about it professionally? MENTIONED IN THIS EPISODE ⤵️ Mythic Journey 👉🏻 https://bit.ly/4dJOPIn The Gene Keys 👉🏻 https://bit.ly/3QOxVP6 Human Design 👉🏻 https://quantumhumandesign.com/ IEQ9 Assessment 👉🏻 integrative9.com --- 💻 Want more support? Visit my website! 👉🏻 https://magneticbrand.co 📧 Media, business or collaboration enquiries 👉🏻 [email protected] --- KAT'S ONLINE BIZ ESSENTIALS 🖥️ TELLA // Sexy screen-recording software → https://tella.tv/?via=magnetic(https:... for 30% off forever code 'kat' for your first month free 🗓️ SAVVYCAL // The best scheduling software → https://savvycal.com/?via=kat 📋 FILLOUT // Versatile form + contract software → https://try.fillout.com/magnetic 🧾 THRIVECART // On-brand sales carts + auto-invoicing → https://iamkatelizabeth--checkout.thr... ❓ SCOREAPP // The only quiz-builder software I'll use → https://share.scoreapp.com/fb0ae6c1 for 50% off your first month 👩🏼‍💻 SHOWIT // My website builder of choice → https://showit.com/r/kat for your first month free 🖼️ TONIC // The sexiest ShowIt templates https://tonicsiteshop.com/shop-showit... code 'KAT' for 15% off Plus... 🎥 My video and podcasting gear 👉🏻 https://www.amazon.com/shop/iamkateli... 🛍️ Shop my lifestyle essentials 👉🏻 https://shopmy.us/iamkatelizabeth/she... --- 📑 VIDEO CHAPTERS 0:00:00 Watch This Before You Spend Money on a Rebrand 0:02:27 Why Your Brand Suddenly Gives You the Ick 0:05:27 What Are You Actually Hoping a Rebrand Will Fix? 0:06:50 Will a Rebrand Get You More Clients? (Honest Answer) 0:07:30 Will a Rebrand Make Content Creation Easier? 0:08:19 Will a Rebrand Fix Your Imposter Syndrome? 0:09:44 Outside In Branding: Why It Always Fails 0:11:22 Inside Out Branding: The Alternative That Actually Works 0:11:47 Step 1: Start With You (Your Gifts, Your Magnetism) 0:13:43 Step 2: Get Clear on Your Mission 0:14:17 Step 3: Know Your Market 0:15:37 Step 4: Nail Your Model Before You Brief a Designer 0:17:01 Step 5: Messaging Is Where the Money Is 0:18:34 Step 6: Sort Your Marketing Strategy First 0:20:09 Being → Business → Branding (The Framework) 0:21:16 The Rebrand Self Assessment: 10 Questions to Ask Yourself 0:23:00 How to Score Yourself and What to Do Next 0:24:04 You Do Not Have to Wait for the Rebrand to Move Forward 0:27:07 The Final Warning: The Void --- I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by linking to Amazon.com and affiliated sites. This comes at no cost to you but helps to support the free content I create for this channel! 😊