Bati no teto da minha carreira. E agora? - Dr. Lorenzo Tomé - SD360

Dr. Lorenzo Tomé presents one of the most ignored, yet most crucial, pillars in structuring a medical practice: management. Not bureaucratic management, spreadsheets, and SOPs, but the strategic thinking that separates the doctor who thrives from the one who merely survives in the market. The episode begins with a direct observation: the doctor who causes the most concern isn't the quack—it's the ethical, excellent doctor who is downcast, working more than they should, without realizing that the problem isn't the medicine they practice, but the lack of structure in their business. From there, Lorenzo delves into the concept of management in three dimensions: sustainability, scalability, and relevance—and shows how the lack of each has a real cost: in revenue, time, patient connection, and professional fulfillment. The episode also offers practical applications: how to use the BCG matrix to map the practice's services, why the secretary is the business's sales manager, and how to structure a weekly accountability meeting that truly changes the numbers. If you feel you deliver a lot but have little room to grow, this episode shows you where the problem lies and what to do about it. Join the SD Community on WhatsApp and get free content every day about medical businesses. Access: https://l.sdconecta.com/comunidade-sd... Also available on Spotify: https://open.spotify.com/show/4bVMzcU... Learn more about SD Medical Business School:   / sd.escola      / @sdescola   https://sdconecta.com/home/feed?key=s... Social Media   / sdconecta     / saudedigitalecossistema     / sdconecta   #podcast #podcastbrasil #podcastsmedicos #podcastsmedicos #podcastmedicina #medicina #médico #saudedigital #saudedigitalecossistema #medicinadigital #sdconecta #lorenzotome #entrepreneurship