Como sair do convênio e estruturar um modelo de receita recorrente - Dr. Heron Bomfim SD365

Dr. Lorenzo Tomé talks with Dr. Heron Bomfim, a cardiologist practicing in Vitória and Vila Velha (ES), about a business model that many still consider impossible: a clinic without individual consultations, where every patient goes through a care journey based on recurring revenue. Heron aims to achieve this model by January 2027 — and is already executing it, step by step. The episode begins with the signs that led him to rethink everything: the health insurance clinic that demanded volume, the chronic patient who returned year after year in the same way, and the realization that treating the disease well but releasing the patient at baseline doesn't retain anyone or generate sustainability. Heron recounts the most difficult part of this turnaround — not the economic one, but the internal one: overcoming his own resistance and that of his closest colleagues who said that "there was no room for private practice there." From there, the conversation delves into the new layers of knowledge that this transformation requires. The awareness that the market has changed and that repeating the same thing turns the doctor into a commodity sold by time. Lifestyle medicine as a path to guide the patient from baseline to continuous health care. And, above all, motivational interviewing—which Heron describes as the most transformative learning experience of his career: the technique that helps the patient find within themselves the reason to change, instead of receiving orders they won't follow. Lorenzo and Heron confront the question that paralyzes ethical physicians: is using emotional triggers to guide the patient manipulation? The answer organizes the episode—the problem has never been how you sell, but what you sell. When what is sold is ethical, evidence-based, and changes the outcome, persuading the patient to adhere is part of the care. If you feel you practice good medicine but are stuck in a model that doesn't reward your greatest strength—your presence—this episode shows a real path, built in practice, to change that. Apply for the strategic session: https://l.sdconecta.com/convite-sessa... Join the SD Community on WhatsApp and receive free content every day about medical businesses. Access: https://l.sdconecta.com/comunidade-sd... Also available on Spotify: https://open.spotify.com/show/4bVMzcU... Learn more about SD Medical Business School:   / sd.escola      / @sdescola   https://sdconecta.com/home/feed?key=s... Social Media   / sdconecta     / saudedigitalecossistema     / sdconecta   #podcast #podcastbrasil #podcastsmedicos #podcastsmedicos #podcastmedicina #medicina #médico #saudedigital #saudedigitalecossistema #medicinadigital #sdconecta #lorenzotome #entrepreneurship