COMO SE CONECTAR COM SEU CLIENTE E VENDAR MAIS COM O EX MARKETEIRO DO MC DONALDS | VLOG #10

I spent a whole day at Desmarketing Day with João Branco, former CMO of McDonald's, the guy who transformed McDonald's into Mac and removed the McFish from the menu. And do you know why he removed it? Because it was bottlenecking operations. Restaurant owners understand very well what that means. In this vlog, you'll see the main insights from the event: why the craving for feijoada on Wednesday is different from the craving for feijoada on Sunday, what to do with the data you already have about your customers and don't use, how to practically analyze your competitors on Instagram and iFood, and why the more public reviews you have, the more likely you are to appear in AI recommendations. There's also a chat with Rai, Director of Experience and Operations at iFood, about upcoming news, Netão's insights on competition and brand building, and three free shipping strategies you can apply to your delivery service now. And a phrase that stuck in my head: don't dream big. Dream high. Are you a restaurant owner? Comment below what was the biggest breakthrough McDonald's ever taught its brand. 🎟️ Secure your ticket for iFood Move 2026 with a 10% discount using your iFood Pago card: https://www.sympla.com.br/evento/ifoo...